Human creativity.
AI velocity.
We help ambitious brands build and orchestrate owned media channels through smarter content and retail media networks. Working alongside your internal and agency teams, we connect strategy, content, technology and data — so your channels perform in the moments that matter.
Your owned media channels are your most powerful growth asset
They reach customers in-store, at home, on the go and online. Powered by first-party data, they show you who your customers are, what they need and when to engage.
But while most brands have this advantage, few use it well. The challenge isn’t creating more content – it’s making it work across your channels, data and customer moments.
That’s where we come in.
We turn owned media channels into high-performing content and retail media networks – connecting strategy, content, technology and data to unlock their full value.
Content that never misses a moment
Owned content strategy
We build the content engine – strategy, pillars, creative frameworks and a detailed
matrix designed to keep your brand consistent across every owned channel.
Content production
We work with you to create content that moves your audience. Our production teams deliver relevant, on-brand content across all platforms, with words, images and video that is both strategic and responsive, with SEO and GEO at the centre of all online outputs.
AI-powered content workflows
We help you replace spreadsheets and Slack threads with unified, intelligent AI operations that meet your business needs, and move with you into the future.
Retail media networks
We design, build and commercialise retail media networks – helping brands launch self-serve platforms, activate first-party data and grow media revenue from your owned channels.
Most brands are producing content. Few are orchestrating it. The difference is whether your channels, your data and your team are moving as one, or working in isolation and hoping for the best.
Cicada is your conductor. We embed AI into properly designed workflows, unite owned content and retail media into a single, always-on ecosystem, and put human creativity back at the centre of every customer moment.
By the numbers
50%
YOY retail media revenue growth for NRMA
$2.1b
projected value of the Australian retail media market by 2030
6x
Sales results
when you surround your products with engaging content