Our leadership team
Deep expertise from Australia’s leading content and retail media specialists
Brands our team has worked with
Some of the leading travel, retail, entertainment, membership and property brands our team has had experience with:
Sally Wright
Wendy Moore
Founder & CEO CA ANZ · GAICD · MIT Sloan AI Program 2024
Sally is one of Australia's most experienced content and retail media strategists. She ran ACP's custom media division for seven years – where she led the team building the Qantas media network. In 2014, Sally then co-founded Medium Rare, Australia's leading content agency. Over that time she has built content and retail media strategies for Qantas, Coles, Bunnings, Wesfarmers, David Jones, AICD, CA ANZ, Officeworks, Australia Post and many others, and has commercialised omnichannel media networks for clients, enabling them to fund their content programs through retail media revenue. Having sold Medium Rare Content Agency to NewsCorp in 2022, Cicada is Sally’s new vision for the future of content. Sally holds CA ANZ and GAICD credentials and completed MIT Sloan's AI: Implications for Business Strategy program in 2024.
Founder & Director of Content
Wendy brings deep expertise in editorial leadership and branded content, with a career spanning television, magazine, social and digital channels. As former Executive Director of Entertainment Content at Foxtel, she has built and led creative teams at the highest level of Australian publishing and broadcast media – restructuring content teams, transitioning external models to internal, reducing costs while increasing audience engagement, and launching profitable digital-first content destinations.